Objective – Promote Cargill’s certified ground beef at Roush Fenway Racing’s Fan Day in partnership with Homes For Our Troops.

Solution – Create an interactive footprint for lead generation and include games with prizes to engage fans. Brand ambassadors also helped educate fans on Cargill’s commitment to Homes For Our Troops and sold they boxed lunches with proceeds supporting the non-profit organization.

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Hershey’s Pig Fest Event Sampling
Barely There Bandini Brand Awareness
AAA Lead Generation
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Ritz At Track Sampling