Objective – Partner with Charlotte Motor Speedway and increase Hanes visibility with multiple branding opportunities during their annual Christmas Light Show and Eggnog Jog.

Solution – Serve as a sponsor for the events and provide Hanes branded apparel to all participants and staff, distribute coupons and maximize Hanes branding via event signage.

Hanes & Charlotte Motor Speedway Sponsorship
Nabisco & Chevrolet Co-Marketing Promotion
Barely There Smart Girls Tour
Jim Beam 1100 Promotion
Cargil & Darlington Raceway Signature Burger
Hanes & Checkers Sponsorship
American Commercial Lines Race Entitlement