Objective – National Guardsmen love motorcycles and must be safe while riding them so they are healthy to serve their country. Closely align with a lifestyle sport of interest and leverage it for safety, ceremony and incentivizing National Guardsmen.
Solution – Leverage the National Guard’s relationship with Michael Jordan Motorsports to bring out the local Guardsmen in formation at the race start creating pomp and ceremony. Promote safety through Guard Days motorcycle training programs across the country.
