Objective – Secure stronger retail support for products around the racing timeframe to help drive increased consumer purchase.

Solution – Incentivize customers with a Richard Petty Driving Experience at a local NASCAR track. Events included a 30-lap session for each guest along with commemorative videos and souvenirs.

Kraft Foods Customer Trackside Entertainment & Hosting
Toyota Trackside Entertainment & Hosting
Richard Childress Skeet Shooting Event
Nabisco Richard Petty Driving Experience
National Guard Soldier VIP Experience
Jim Beam VIP Transportation & Logistics
Hershey’s Trackside Entertainment & Hosting