Objective – Drive awareness of Cargill’s Signature Burger contest through various media outlets.

Solution – As part of the recipe contest event at Darlington Raceway, Cargill invited Miss Sprint Cup, track president and an MRN reporter to be the celebrity taste testers and judges for the competition.

Wheat Thins 7-Eleven Store Takeover Media Event
Sheetz Grand Opening
Oreo 100th Birthday Press Conference
Cargill & Darlington Raceway Signature Burger
Ice Breakers Product Launch
Amazing Bandini Styling Event
Nabisco Online Chat