Objective – Build awareness of Sheetz and increase loyalty card holders in North Carolina.

Solution – Create grand opening events to position Sheetz as the go-to gas station and convenience store. Grand opening events included local radio station remotes, games with prizes, special offers and local talent to create a fun, interactive experience for patrons.

Barely There Smart Girls Tour & Product Demo
Sheetz Loyalty Card Program
Hershey’s Pig Fest Event Sampling
Barely There Bandini Brand Awareness
AAA Lead Generation
Hershey’s Kissables Product Launch
Ritz At Track Sampling