Kraft Foods


Objective – Secure stronger retail support for products around the racing timeframe to help drive increased consumer purchase.

Solution – Incentivize customers with a VIP race experience to the Daytona 500 event weekend. Customers were provided a corporate hospitality including a skybox suite, pit and garage tour and driver meet-and-greets.

Kraft Foods Customer Trackside Entertainment & Hosting
Toyota Trackside Entertainment & Hosting
Richard Childress Skeet Shooting Event
Nabisco Richard Petty Driving Experience
National Guard Soldier VIP Experience
Jim Beam VIP Transportation & Logistics
Hershey’s Trackside Entertainment & Hosting