Oreo 100th Birthday

Objective – Highlight Nabisco’s official partnership with Stewart-Haas Racing and Tony Stewart for the 2012 Nationwide Series race at Daytona International Speedway while celebrating Oreo’s 100th birthday.

Solution – Design a car and uniform design that would provide maximum exposure for the participating brands while on-track, packaging and POS collateral.

Oreo 100th Birthday Car & Driver Uniform
Ritz Win Ad
Ritz & Guy Fieri Truck Design
Ritz & Oreo Driver Hero Card
Reese’s Cookies Car & Driver Uniform
AAA Spin n’ Win Event Signage