Objective – Highlight Ritz’s victory with Tony Stewart at the 2013 Nationwide Series season opener at Daytona International Speedway while showcasing the national sweepstakes to help drive entries.

Solution – Design a win ad for NASCAR Illustrated using a high energy, celebratory image from Victory Lane. Ad layout also included a call to action for consumers to enter the national sweepstakes.

Oreo 100th Birthday Car & Driver Uniform
Ritz Win Ad
Ritz & Guy Fieri Truck Design
Ritz & Oreo Driver Hero Card
Reese’s Cookies Car & Driver Uniform
AAA Spin n’ Win Event Signage