Barely There

Objective – Secure stronger retail support for products to help build brand awareness and drive increased consumer purchase.

Solution – Develop a Smart Girls street team and vehicles to travel across the country making stops at local retailers. Events included product demos, games with prizes, couponing and sweepstakes registration.

Hanes & Charlotte Motor Speedway Sponsorship
Nabisco & Chevrolet Co-Marketing Promotion
Barely There Smart Girls Tour
Jim Beam 1100 Promotion
Cargil & Darlington Raceway Signature Burger
Hanes & Checkers Sponsorship
American Commercial Lines Race Entitlement