Objective – Build brand awareness of Hanes and their sponsorship of the Charlotte Checkers.

Solution – Select a highly attended game, Fight Cancer Night, and distribute pairs of branded Hanes boxer shorts to fans. Hanes messaging was also promoted via event signage foe additional exposure.

Hanes & Charlotte Motor Speedway Sponsorship
Nabisco & Chevrolet Co-Marketing Promotion
Barely There Smart Girls Tour
Jim Beam 1100 Promotion
Cargil & Darlington Raceway Signature Burger
Hanes & Checkers Sponsorship
American Commercial Lines Race Entitlement